Video email is actually a more efficient means of reaching potential customers, of promoting your products, services or events. The use of streaming video ads via emails brings lots of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the main advantages of “classic” TV ads with the Internet’s most important characteristic, interactivity.
Simply put, a relevant video is much more attractive to the viewer, who in turn gets to be more responsive from what you need to offer. Video email marketing is currently more economical than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now less expensive to produce and distribute, and on the other hand, it makes customer targeting a lot easier too.
Video Email definition – When we were to define video email apps, it would be as a rich media advertising tool used by progressive organizations in order to promote services and products, by making use of short, catchy, informative ads, with the objective of raising awareness for the viewer concerning the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video Email Marketing – It is actually common knowledge that today people consume videos in ever increasing numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the TV. Details are delivered on-demand and also at an increased rate via video than through images.
The primary advantage that videos in email marketing has within the traditional, text/image format approach is the fact videos can arrive at the point much faster and consume less time from the viewer. Instead of having to read a page of text, seeking to “hit” the message that you’re actually trying to deliver, it is possible to provide the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Video Marketing – If you decide to use video emails within your marketing campaigns then you can certainly capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Give a personalized message, a voiceover or music and you may have your viewers attention for the first time. By utilizing videos, the potential customer can relate more to your company as well as what you’re promoting. To minimize cost, you are able to take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the end result is a powerful yet cheap branded ad.
Today’s technology provides you with the chance to send a video in email, stream your videos over a video website landing page without eating your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML email marketing. Decide on a emailing service that can let you know how so when your videos were played, how many viewers clicked and visited your website after watching your ad, what number of these visits changed into sales, and so on.
Why not also stream your video ad on the websites homepage. It’s like handing out an organization card. Video can become an increasingly important sales and advertising tool, so make it visible. Locate a solution provider that will combine video emails with video streaming for the site.